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  • Author: whisky
  • Date: 5-11-2011, 06:21
5-11-2011, 06:21

Essentials of Strategic Management, 5th Edition

Category: eBooks



This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.

This new edition will show you:

* The cncept of the learning organization as a way to involve everyone in strategic management.
* The impact of hyper-competition on industry analysis and competitive strategy.
* How value chain analysis can be used to assess a company's strengths and weaknesses.
* The importance of core and distinctive competencies.

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